By application only · [N] partnerships per year

Build A Brand.
Not A Merch Drop.

Steve Apparel builds complete clothing brands for creators, athletes, artists, musicians, public figures and founders. Not a logo on a blank — a registered label with its own name, identity, product line, store and growth plan, developed by our in-house team and owned by you.

Fully Funded

Up to $50,000

of brand development, trademark, design, sampling, production, store build and launch — funded by us. Not a cash transfer, not a loan, and nothing for you to pay back out of pocket. Most partnerships are funded between [$X] and [$Y].

Apply For Partnership

Applications reviewed within 48 hours. We accept a small number of partners each year.

Your Investment: Fully FundedYour Investment
Trademark Ownership: In Your NameTrademark Ownership
In-House Team: 11 SpecialistsIn-House Team
You Start Earning: From Sale OneYou Start Earning

A heavyweight hoodie on an invisible mannequin, with a blank woven neck label and a blank hang tag on a cotton string clearly visible.

Brand Naming
Brand Identity
Trademark Registration
Fashion Design
Graphic Design
Tech Packs
Sampling & Prototyping
Supply Chain
Manufacturing
Quality Control
Ecommerce Build
Photography & Assets
Launch Strategy
Growth Planning
Brand Naming
Brand Identity
Trademark Registration
Fashion Design
Graphic Design
Tech Packs
Sampling & Prototyping
Supply Chain
Manufacturing
Quality Control
Ecommerce Build
Photography & Assets
Launch Strategy
Growth Planning

This Is Not A Merch Deal

The difference isn’t the quality of the hoodie. It’s what exists afterwards, and whose name it’s in.

A Merch Drop

A Brand Line

Your logo

A name, a meaning and a market position

A blank someone else made, printed

Garments designed, specified and cut for you

Your existing handle

A registered brand with its own identity system

Nothing to own

A trademark registered to you

A link in bio, for a few weeks

A store built to trade year-round

The trend passes

Collection two, then three, then a category

A folder of old artwork

A brand you own, with a customer base and a track record

Merch borrows attention you already have. A brand builds something that keeps its own — and that you keep.

Most Creators Never Get Past The Idea

It isn’t ambition that stops them. It’s that a clothing brand needs fourteen jobs done properly and most creators can access two of them.

Inside the partnership, all of it is already staffed:

01
Brand Strategist
02
Fashion Designer
03
Graphic Designer
04
Trademark Specialist
05
Tech Pack Engineer
06
Sampling Expert
07
Supply Chain Manager
08
Manufacturing Supervisor
09
QC Inspector
10
Ecommerce Developer
11
Marketing Consultant
One Team. Under One Roof.

What Fully Funded Means

Every partnership is funded end to end. The size of the funding depends on the size of the brand we’re building.

5K–25K

Foundation

—

Brand identity, one signature piece, store, first launch

25K–100K

Label

—

Trademark filing, a 2–3 piece core range, full store, launch assets

100K–500K

Collection

—

Full seasonal collection, colourways, photography, campaign

500K+

House

up to $50,000

Multi-season planning, expanded categories, growth funding

Your tier is set at your private presentation, based on audience, engagement and how ready your community is to buy — not follower count alone.

Most partnerships start at Foundation and move up. We fund the next tier once a collection has proven it sells — which means the brand scales on evidence rather than optimism, and nobody gets over-extended on a first launch.

Three Ways To Partner

Every partner comes in differently. Your model is recommended at your private presentation.

Fully Managed

You put in: Nothing
We put in: Everything
Your role: The face
Your share of gross profit: [X]%
Who runs operations: Steve Apparel
Best for: Partners who want zero admin

Most Common

Partnership

You put in: Nothing
We put in: Everything
Your role: The face and the taste
Your share of gross profit: [X]%
Who runs operations: Steve Apparel
Best for: Most partners

Co-Invest

You put in: Capital — amount to confirm
We put in: The balance
Your role: The face, the taste and the capital
Your share of gross profit: [X]%
Who runs operations: Steve Apparel
Best for: Partners with capital who want a bigger share

You Earn From The First Sale

No waiting period, no recovery gate, no clawback. Your share starts on the first order the brand ships.

Line	Amount
Retail price, one hoodie	[$XX]
Manufacturing, packaging, shipping, processing	[-$XX]
Gross profit	[$XX]
Your share ([X]%)	[$XX]

Your Share, From Order One

You take [X]% of gross profit on every sale from the day the store opens. We recover what we invested out of our own share, in our own time. That's our risk, not your delay.

Paid Monthly

Payouts land on the [15th] for the previous month. [10]% is held for [90] days against returns and chargebacks, then released.

You See The Numbers

Full cost sheets before any product is approved, gross profit itemized in every monthly statement, and the right to audit [annually].

We only make money if the brand keeps selling. That’s deliberate — it’s the whole reason we can afford to hand you the trademark on day one.

Who Owns What

Straight answers, before you spend an hour on a presentation.

The Trademark

Registered in your name, not ours. We run the search, handle the filing and pay the fees, and the mark is yours from the day it's filed. While we're recovering the build cost we hold a security interest over it and an exclusive licence to produce and sell under it. Once the build cost is recovered, both fall away and the mark is unencumbered.

The Brand

Yours. We fund it, build it and run it, and we recover what we spent out of our own share of the profit. The name, the brand and the customer list are yours throughout.

Your Name & Likeness

Licensed to the brand while the partnership runs. Within [30] days of it ending, we stop using your name, face and likeness in our own marketing. The brand keeps using them, because the brand is yours.

If It Ends

You keep the brand, the trademark and the customer list. If you leave before the initial [12]-month term is up, whatever we haven't recovered of the build investment becomes repayable, and our security interest over the mark stays registered until it's cleared. Complete the term and the mark is unencumbered, whatever happens next.

Don’t Have A Brand Idea? We’ll Build You One.

Our strategists develop the concept, the name and the positioning with you. Plenty of partners arrive with a clear point of view and no brand.

Restraint as the whole design language. Quiet product, loud intent.

Peace

For those whose message is bigger than clothing

Built around repetition — heavy weights, tight construction, no decoration.

Discipline

For training, routine and self-mastery

Pieces made to outlast the season, and priced to be kept.

Legacy

For heritage, family and the long game

How The Partnership Works

01

Apply

We review your audience, your positioning and what a brand around your name could be.
02

Private Presentation

We present the brand concept, the funding tier and the model we'd recommend. You take it away and think.
03

Brand Development

Name, identity, positioning and trademark, filed in your name. This is where a brand separates from merch.
04

Design & Sampling

Our designers develop the range. Physical samples in your hands before anything is produced.
05

Production & Launch

We manufacture, photograph, build the store, stock it and ship it. You launch to your audience.
06

Growth

Next collection, expanded categories, new markets. We plan in seasons, not drops.

Application to decision: 48 hrs
Presentation to first sample: [4–6] weeks
Sample to launch: [6–8] weeks
Then: [2–4] collections a year

Why We Invest

Your brand growing is our factory growing. That’s the whole reason this exists.

We’re not a merch platform taking a cut of a trend. We make our money when your brand is still producing collections in year three — which means the only version of this that works for us is the version that works for you. It’s also why we’re comfortable putting the trademark in your name: a partner who owns something behaves like an owner.

A merch platform
Print-on-demand
A one-off supplier

A brand-building partner.

What Gets Built

Fourteen deliverables, not a garment.

The Name & Identity

Naming, logo system, typography
Trademark search and filing, in your name

The Range

Signature piece plus core range
Fit and construction developed to spec

The Fabric

Custom knitted and dyed
[300–450] GSM options

The Labelling & Packaging

Woven labels, hang tags, drawcords
Branded poly bags and boxes

The Store

Built, hosted and operated
Payments, shipping and tax handled

The Marketing Assets

Product and campaign photography
Launch creative and content kit

Who This Is For

We don’t do this with every influencer. We do it with people who’ve built something around a name — because a brand needs a reason to exist beyond a follower count.

01

Creators

An audience that trusts your taste and buys what you stand behind.
02

Athletes

Discipline and performance translate directly into product, and your career gives the brand a story.
03

Artists

You already make visual work. A clothing line is another surface for it.
04

Musicians

Your audience wears what they listen to. Always have.
05

Public Figures

A recognised name and a message worth putting on record.
06

Founders

You understand what building takes. This one comes fully funded.

We’re A Fit If

[5,000]+ genuinely engaged followers
Your audience recognises your taste, not just your face
You want a brand, not a payout
You'll be the face of it, publicly and consistently
You're thinking in years

We’re Not A Fit If

You want a one-off paid post
Your engagement is bought
You already sell competing apparel
You need cash rather than a brand

This isn’t a public programme. Every partnership is decided one at a time.

What You’re Taking On

It’s fully funded. That doesn’t make it free of obligation. Here’s the honest list.

Your Reputation

Your name goes on the product, and now the trademark too. If it's bad, that's your problem. Which is why nothing ships without your written approval.

Your Time

An initial [12]-month term with an agreed posting rhythm, renewable both ways. Leave early and the unrecovered build investment becomes repayable. Consistent no-shows end it, after [30] days' notice.

Exclusivity

We manufacture exclusively for the brand during the term. No competing apparel line while the agreement runs. Everything else you do is untouched.

Performance

We fund the next collection when the last one sells. If a launch underperforms, the partnership doesn't automatically scale — we'd rather tell you that now than after you've announced a second drop.

Merch Platform. Doing It Alone. Or A Partnership.

Comparison point	Steve Apparel Partnership	Merch / Print-On-Demand	Building It Alone
What you get	A brand you own	Artwork on a garment	Whatever you can fund
Who develops the brand	Our in-house team	Nobody	You
Who owns the trademark	Registered in your name	Nothing to own	Yours, at your cost
Product type	Garments designed, specified and cut for you	A blank someone else made, printed	Whatever you can fund
Who funds it	We do	Nobody funds it	You do
Who runs operations	Steve Apparel	The platform	You
Where it is in three years	A brand with a track record	The trend passed	Wherever your capital reached

Swipe to compare →

Apply For Partnership

We accept [N] partnerships a year. Every application is read by a person and answered within 48 hours — including the no’s.

Full name

Primary platform

Handle

Total followers

What would your brand stand for?

We read every application. If it’s a fit, we’ll invite you to a private presentation.

Partnerships

Creator Partnership Team

[email protected]

Based In

Factory-owned production · Ships worldwide

Questions

How is this different from a merch deal?

A merch deal puts your logo on a garment someone else designed and sells it while the attention lasts. We build a brand: its name, its identity, its trademark registered in your name, its own product line, its store and its next three collections. At the end of a merch deal you have some artwork. At the end of a first year with us, you have a label you own that trades on its own.

What does "fully funded" mean — is the $50,000 cash?