How To Start A Hoodie Line

The idea of starting a hoodie business sounds excellent and easy. Yes, it is accessible only if you follow the correct guide. Though your innovative and unique pictures might inspire you to start your hoodie line, we are here to make the process easy and hassle-free.

Author John Cary
NOVEMBER 29, 2022

Are You Planning on Selling Hoodies to Others? (Part One of Two Parts)? (Parts 1-2 are for beginners), however, if you are having difficulty starting the process and figuring out how to sell them to the public, you need a plan and strategy before selling them to customers. Designing the hoodies may seem like a great idea, and you might have some incredible designs planned. However, to sell these effectively, the market needs to be properly targeted first.

Doing business online has become one of the easiest and fastest ways to generate profits. If clothing and apparel interests you, online retail may be your perfect ticket into this lucrative industry. Custom-designed artwork can then be sold directly to customers online, or brick-and-mortar stores needing sweatshirt manufacturing support can establish their sweatshirt business by finding reliable manufacturers who will assist in creating designs and getting their business underway.

To simplify the process, we have broken this article into steps that will lead you through every aspect of designing and selling hoodies on the market. There are various approaches available; here, we discuss only those which we consider most promising.

How to Start a Hoodie Business

For startups who are looking to create a presence in the fashion industry, here are some of the steps that'll take you through the whole process to create your own hoodie brand

  • How to Start a Hoodie Business


Fashion is one of the world's largest industries, encompassing numerous brands and industry giants competing against one another in this global industry. Thus, you will undoubtedly encounter stiff competition in your market segment when entering this field.

In such a cutthroat competition, you must be unique to see a particular brand and unique recognition in the market. Here is something you need to consider:

- Determine the niche that you'll be selling

Just like movies have several genres and different fan bases for every genre, clothing has several styles, and every style has its fan base. So, when starting your brand, you need to analyze which style you will be selling and to whom you will be selling. Both of these measures are connected.

You can't sell sportswear and fitness apparel to a 70-year-old man. So, you need to decide who your target customer will be, as the case is about selling hoodies. Generally, youth, youngsters, and adults like hoodies.

This young and adult target group are usually social media users who love to travel every weekend, attend concerts, and live life to the fullest, so you can target them and offer the best and unique design hoodies based on their preferences in style fittings and more.

- Determining your USP (Unique Selling Proposition)

No matter the industry or product/service that your business specializes in, competitors will always offer similar prices or selling points. To stand out and become truly unique in your offerings, it is necessary to have something special about your offerings that can set them apart. Anything that is not common and benefits the customers in any way can be your unique selling point. It can be premium fabric, manufacturing methods, or anything.

For example, Steve Apparel offers a low MOQ of 50 pieces for each design so that brands and startups can manufacture a different number of designs with the lowest minimum quantity, no hassles of inventory management, etc.

Also read: How to start a clothing line

  • Design your hoodies


    If you are a fashion designer, designing can be an exciting part. You can design your hoodies with logos, phrases, colours, and other unlimited customizations. When planning, you can sketch your design on paper, show it to others, and take your opinion.

    By showing your design to others, you will know about the audience's preferences and how they like the clothing products. Moreover, it can also help in picking up the best designs.

    You can use professional designing software for your hoodies, like Photoshop, digital fashion pro, etc. These are the widely used software designers use to design their clothing lines.

    You can create innovative, trendy, unique designs that your customers love. Moreover, you can also put slogans and catchy quotes over your hoodies to make your brand stand out.

  • Spot the right manufacturers

    The next step should be finding a clothing manufacturer to turn your concepts into clothing designs. You can then print the plan over the shirts, sweatshirts, Hoodies and sweatshirts and make it up a whole collection.

    Moreover, with a professional hoodie manufacturer, like Steve Apparel, you can manufacture a perfect clothing line for your brand with freedom of customization options.

    Moreover, we are an experienced manufacturer with long supply chain networks that help us source fabrics based on the customer's needs. You can let your manufacturer know the measurements, construction and fabric details.

    All in all, half of your business profit rate depends on the manufacturers, as they will produce your clothing line, so make sure you choose the proper manufacturer.

  • Create your online presence


    If you want to sell online, establishing a website for selling your hoodies is essential. Setting up your online store has never been more straightforward, with many e-commerce solutions making this task simpler than ever - select an ideal template for your brand!

    After picking, add products, set prices, upload photos, and market them. Marketing is the best and only way to get sales. With solid marketing techniques, your brand can be the trendy website customers are rushing into.

    Now, all that remains is to market your clothing line via social media marketing and target your customer with targeted promotions. This should be accomplished as quickly and efficiently as possible. You can explore vast marketing methods by which you can target your customer and sell to them directly.

    And you are all good to go in the fashion business. It's done.

  • Branding & marketing

    After spotting the manufacturers, you probably need to ask them for a tech pack design to finalize the design and ensure that everything is as per your needs. While the manufacturer works on your clothing line, you can improve your brand awareness. This time span is the best opportunity for your brand to let customers know what you are selling.

  • Marketing is one of the potential elements that can take your brand from zero to the top. The more customers know about your brand, the more likely they are to shop from it. To make your brand well known, you need to find a creative way to market your brand so that more and more customer sees your brand as a reliable and trustworthy source to shop from.

    As you are working on the hoodie line, to be creative, you must try to work on new design ideas that are engaging and appealing to the customers. Selling new hoodie designs is the best way to reach the clothing market. As customers are always searching for something unique and custom that makes them look special, for such products, the customers are even willing to pay more, so by providing them with a unique sense of fashion, and your brand will be more visible in the eyes of customers.

Here are several tips that you must not forget:

  • Don't forget to get customer reviews.
  • Photoshoot your clothing line, as this is how you will be attracting your customers.
  • Connect with the right manufacturer
  • Email marketing
  • Social media marketing
  • Online selling platform
  • Revise your designs
  • Work over the recent trends
  • Branding
  • Timely delivery
Author John Cary

About the author:

John Cary is a keen fashion blogger who primarily provides detailed guides and advice about anything that comes under fashion. He has worked closely in the fashion industry, which enhances his experience and makes him more passionate about the fashion industry. When it comes to clothing and fashion John Cary makes absolute sense.